WISE Branding

WISE is a branch from the Oklahoma City based dispensary Sage Wellness. WISE came from the founder of Sage, Talon Hull. The logo came from a discussion about the name of the founder meaning a claw, especially one belonging to a bird of prey. The logo was reflecting the ownership in this brand while the associating patterns and feel for this identity system was meant to communicate smoke and a relaxed experience while being eye catching on store shelves.